@Rihanna: Riles it up with #Rude Boy.
Monday, March 1st, 2010Rihanna hit the internet with a sex charged new video for “Rude Boy” her third single off her latest album “Rated R”. After not so stellar reviews upon first listen of her first single Russian Roulette, Rihanna, and the amazing talent of her video director Melina Matsoukas has helped to transform her songs into body moving hits. The video for “Rude Boy” which is a caribbean term for a “tough guy gangsta”, brings us back to Rihanna’s Barbadian roots with a salacious video featuring Caribbean colors, sounds and dance flavor.
Though some have noted the video’s similarity to M.I.A’s video for “Boyz”, Matsoukas said that”…the video lends from a lot of Rasta culture and ’80s Atari vibe and that’s what we went with…”. You can see this is true when looking at Jamacian artist Major Lazer’s video for “Pon De Floor”. Drawing from similar musical influence, it’s safe to say Matsoukas wasn’t copying M.I.A’s “Boyz”. It’s also good to see a Rihanna video that represents her culture. Pop music tends to become monotonous and monocultural after a while. It’s refreshing that she’s pushing the envelope by putting some cultural flava’ into the mainstream.
If you like or are curious to learn more about Reggae music, be sure to visit VPRecords’ website the only Reggae focused music label in the world. Also, check out The Making of Rude Boy to see story boards and direction during the video.



